To foster an evidence based approach to diet and nutrition.
To offer personalised nutritional interventions based on only sound principles.
To offer concise, understandable and practical feed back.
To create a supportive environment for the process of dietary change.
Along with ipods, Artic monkeys and Botox, optimal nutrition has become the fashion of the new millennia. The quantity of new nutritional research being released each year is progressing at a phenomenal rate. Unfortunately however many new findings are simply adding to a climate of nutritional confusion, fuelled by excessive media hype. Even worse, many self-styled experts and health gurus seem all to quick to present their own interpretation of scientific research to the public. Much of the time they lack full possession of the facts nor fail to fully understand the implications of the research findings. On the other side, new nutritional theories and fad diets often makes a great story and more often than not sells books…….. Don’t fall for it.
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